Project Overview

Collaborated with FitFlex to capture genuine user testimonials, highlighting the positive impact of the app on users' fitness journeys.

Planning and Interview Setup

Identified app users with inspiring stories and organized filming sessions at their fitness locations to capture authenticity.

Production and Editing

Filmed in various locations, combining close-ups and action shots. Added subtitles and motivational music to enhance engagement.

Results

The testimonial series boosted app downloads by 25% within a month, significantly improving user retention rates.

‍