Project GoalsLuxe Cosmetics needed a successful launch strategy for their new skincare line, focused on driving pre-orders.
Strategy & Content Creation
- Developed teaser videos and sneak peeks of the product to build anticipation.
- Partnered with influencers to reach a larger audience.
Launch Execution
- Held a live stream for the launch event, generating immediate engagement.
- Created interactive stories and exclusive offers for early orders.
Outcome
- Pre-orders increased by 40%, with a high engagement rate across Luxe Cosmetics’ social media platforms.