Overview

Befer.co, a real estate listing platform, required a paid media strategy to attract high-intent users and increase property inquiries.

Approach and Strategy

1. Audience Targeting and Segmenting
   Segmented audiences based on location and buying intent to maximize ad relevance.
2. Multi-Channel Paid Campaigns
   Implemented ads on Google, Facebook, and Instagram, driving traffic to high-value listings and seasonal offers.
3. Ad Creative Optimization
   Tested various ad creatives and formats to increase click-through rates and lead conversions.

Results

The strategy led to a 35% increase in qualified leads and a 25% increase in conversion rate from ad traffic.

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