Overview
Green Trends, a sustainable fashion brand, aimed to expand its online presence and connect with eco-conscious consumers.
Approach and Strategy
- Platform-Specific Content
Developed content strategies tailored for Instagram, Facebook, and TikTok to highlight eco-friendly fashion collections. - Influencer Collaborations
Partnered with eco-influencers to amplify reach and credibility within the sustainability community. - Interactive Campaigns
Launched an interactive “Green Your Closet” challenge, encouraging user-generated content and sharing.
Results
The social media strategy led to a 45% increase in follower growth and a 20% increase in website traffic from social channels.
