Overview
Monaco Concierge needed a targeted lead generation approach to attract high-net-worth individuals seeking short-term luxury rentals.
Approach and Strategy
- Luxury Market Analysis
Analyzed current market trends and consumer behaviors in luxury rentals in the Monaco area. - Custom Targeting on Paid Channels
Deployed Google Ads and Meta ads targeting exclusive audiences with interest in luxury travel. - Engaging Content Marketing
Created high-quality property showcase videos and virtual tours to increase engagement.
Results
The strategy resulted in a 30% increase in high-quality leads and a 15% improvement in booking conversion rates.
