Overview

The Car Trackers, a car buying service, aimed to expand their market reach and improve lead generation. My goal was to create a marketing strategy tailored to enhance their competitive positioning.

Approach and Strategy

1. Competitor Analysis
   I conducted a comprehensive analysis of competitors, identifying strengths and weaknesses in their digital marketing approaches.
2. Target Audience Segmentation
   I developed segmented audience profiles to customize campaign messaging, focusing on key demographics interested in car buying and trade-ins.
3. Campaign Execution
   Managed Google Ads campaigns and social media ads targeting competitor keywords and high-intent car buying terms.

Results

The campaign led to a 35% increase in lead generation and improved ad engagement rates by 20%.

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