Overview
LuxeSkincare launched a new line of anti-aging products and needed an email marketing campaign to generate excitement and sales.
Objective
Increase customer engagement and maximize product launch sales through targeted email sequences.
Execution
- List Segmentation: Segmented the audience based on purchasing history and engagement.
- Email Design and Copywriting: Created visually appealing and persuasive email templates.
- Campaign Analytics: Tracked open rates, click-through rates, and conversions.
Outcome
The campaign achieved a 35% open rate, a 20% CTR, and generated $30,000 in sales.